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　　獨(dú)立寫(xiě)作

　　1.Do you agree or disagree with the following statement? In order for a business to succeed, it must put more money in advertising.

　　In order to gain profits and occupy a larger portion of market, companies have developed many ways to increase their market share, including spending money on advertising. Some people believe that a company cannot achieve success unless they invest more money on advertising. However, the effectiveness and influence of an advertisement does not solely depend on how much money was put in it; also, there are several circumstances that a business should cut down its budgets on advertising and invest more on other projects.

　　To begin with, low-cost advertisements could be attractive enough for customers and help companies to occupy a large portion of the market. For instance, there are advertisements of Coca-Cola everywhere around the world, and Coca-Cola seems to be the most competitive brand among companies selling beverages. Coca-Cola’s advertisements are perceived as more interesting and attractive than the ones of Pepsi and other companies of the same kind.

　　It is the idea and content of Coca-Cola’s advertisement matter instead of how much money being put into the advertisement. A simple cartoon with fancy ideas which come from ordinary people instead of a celebrity designer may have greater influence than scenes that got shot on famous spots with post-processing.

　　Moreover, some small companies in lack of the money to create widespread advertisements need to invest on other things first such as the quality of their products and marketing. When it comes to shops that sell cookies, for example, they should improve the flavors of their products first. Then, letting customers taste their free samples may be a better strategy than those posters on walls for advertising.

　　In addition, sometimes companies suffering from crisis should put more money on human resources and adjusting the configuration of different departments within the companies. Unless they have solved the crisis, they have no reason to emphasize too much on advertising.

　　Based on the above discussions, a company has many choices other than investing more on advertising to make a business to be successful. Admittedly, advertising investment is so important that it is often a decisive factor to the success of a company; however, it is not always the predominant factor.

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